Yau Sik San 品牌形象设计 by 1983Asia is a highly esteemed winner of the very prestigious 2020 A' Design Award 铁奖 in 平面、插画与视觉传达设计 Competition Category.

铁平面· 2020

Yau Sik San 品牌形象设计

by 1983Asia

Client: 1983Asia

A' Design Award 铁奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #86955

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Colors

The Design

About Yau Sik San 品牌形象设计

《有食神》是为一个广东风味食品品牌打造的品牌形象设计。整体识别系统围绕"食神"展开——这是中国传统信仰中的一位神祇，寓意衣食无忧、福寿绵长。品牌名称采用中国书法字体，以彰显广东地域特色，并以传统配色组合强化视觉形象。包装制作运用了特种纸印刷、UV、刺绣、活性印刷与烫金等工艺。设计旨在通过文化故事的讲述，传达food品质与格调。

The Recognition

About the A' Design Award 铁奖

Yau Sik San 品牌形象设计是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Yau Sik San 品牌形象设计将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Yau Sik San 品牌形象设计因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
Dimensions & Packaging: Specialty paper printing, UV, embroidery, reactive printing and hot stamping
Tags: Package design, food, traditional culture, Asian design
Production Technology: 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
Design Challenge: God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
Research: Chinese traditional culture
Inspiration: Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
Project Duration: When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
Operation Flow: This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
Patents: 1983ASIA
Team Members: Susu
Yao
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
He Jing
Li Hong Yu
Image Credits: 1983ASIA