Subsidy Programme Series for Macao 视觉识别 by Chou In Leong

Subsidy Programme Series for Macao 视觉识别 by Chou In Leong is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 平面、插画与视觉传达设计 Competition Category.

银平面· 2020

Subsidy Programme Series for Macao 视觉识别

by Chou In Leong

Client: The Cultural Affairs Bureau

A' Design Award 银奖 Winner in 平面 Category

43,609

Verified Award Winner

Verify Award Status for #87514

View at A' Design Award Press Release Award Badge

Colors

The Design

About Subsidy Programme Series for Macao 视觉识别

《澳门资助计划系列》是为一项支持音乐与时装创作的公共资助计划所打造的视觉识别设计。该识别系统以两个领域共通的理念——创意创新——为出发点。设计将简单的铅笔与琴弦、直尺相互组合，构建出清晰易读的图像。这些实物被摆放于绘图纸上并进行拍摄，因此原始材料得以直接呈现于最终视觉之中。整个系列旨在邀请公众参与这项年度计划。

The Recognition

About the A' Design Award 银奖

Subsidy Programme Series for Macao 视觉识别是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Subsidy Programme Series for Macao 视觉识别将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Subsidy Programme Series for Macao 视觉识别是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the subsidy program that the Macao government has opened to the public for music and fashion creation. Based on this theme, I think about the commonality of these categories, that is, creative innovation. Therefore, I use simple pencils with the main elements
combined in relatively visuals, try to express the purity of the creation.
Production Technology: pencils, music wires, rulers
Research: Outside of design, the hardest part of the creative process is photography, because I want the original image to go straight out, so when I arrange it on the drawing paper, then shoot it again.
How to take high-quality photos without budget is a challenge, and then I have a lot of pencils that can be used for a long time.
Inspiration: The image design of the series promotes Subsidy Programme Series for Macao’s Cultural and Creative Industries, including fashion and music. Invites participants to participate
Project Duration: This is a subsidy program held every year. This is the relevant poster for 2015-2016.
Operation Flow: i try to do some easy reading visuals.

Read the Press Release