Huanghongying 茶叶包装 by Wei Dai and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 包装设计 Competition Category.
铜包装· 2020
Huanghongying 茶叶包装
Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.
A' Design Award 铜奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #87649The Design
About Huanghongying 茶叶包装
黄红缨是一款为贵州山区所种茶叶设计的包装。外盒采用轻质纸盒制成，便于携带、运输与回收。茶叶分装为独立小袋，可单独取用而不影响其余部分。手绘插画覆盖盒身表面，呈现茶山气候、当地自然生态以及茶园所采用的种植方式，插画旁标注了实用数据。该设计让消费者得以直观了解茶叶的产地与品质。
The Recognition
About the A' Design Award 铜奖
Huanghongying 茶叶包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Huanghongying 茶叶包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Huanghongying 茶叶包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
- Dimensions & Packaging
- Width345mm x Depth 165mm x Height 85mm
- Tags
- tea ,packaging, beverage, illustration, Graphics, Environmental
- Production Technology
- The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking. - Design Challenge
- The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
- Research
- In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
- Inspiration
- In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
- Project Duration
- The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
- Operation Flow
- Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
- Team Members
- Designer:Wei Dai
Creative Director:Kun Luo - Image Credits
- Designer Wei DAI,Huanghongying,2017
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