Golden Life 葡萄酒包装 by Xun Piao and Xianglan Li

Golden Life 葡萄酒包装 by Xun Piao and Xianglan Li is a highly esteemed winner of the very prestigious 2020 A' Design Award 铁奖 in 包装设计 Competition Category.

铁包装· 2020

Golden Life 葡萄酒包装

by Xun Piao and Xianglan Li

Client: Tsukiji Food Technology Co., Ltd

A' Design Award 铁奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #88140

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Colors

The Design

About Golden Life 葡萄酒包装

《金色人生》是一款青梅酒的包装设计。其造型灵感源自融入中式元素的日本传统建筑，包括寺庙与民居的轮廓剪影以及禅意建筑的曲线。金色的运用呼应了酒液的色调。外盒采用复合纸张结合聚乙烯与铝箔制成，酒瓶则选用玻璃材质——一种化学性质稳定、不会被酒精或酸性物质腐蚀的材料。侧面开口的设计节省了材料与生产工序。可拆卸的环扣与丝带将包装固定闭合，同时便于提携携带。

The Recognition

About the A' Design Award 铁奖

Golden Life 葡萄酒包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Golden Life 葡萄酒包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Golden Life 葡萄酒包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is inspired by the traditional element. The golden color and the curvy beauty of Japanese harmony architecture, is similar to the green plum wine pure and without losing the essence of brewing technology. Its elements include the heian temple, the kamakura house, and the various styles of zen architecture introduced from China. The opening on the side not only maintains the original design concept of Japanese curve elements, but also saves the materials and production process of the side part.
Dimensions & Packaging: 10mm x20mm x250mm
Tags: Packaging, China, Japan, Wine, Traditional, Beautiful
Production Technology: The packaging is made of polyethylene, paper, foil and other composite paper packaging.It is a kind of high-tech food preservation method.The packaged liquid food is sterilized for a short period of time before packaging and then filled and sealed in a sterile environment. The bottle is made of glass. Glass containers are chemically stable and will not be corroded by alcohol or acids.And wine after long storage will produce a little organic acid, and the formation of aromatic ethyl acetate.
Design Challenge: Packaging design and wine brewing
Research: The invention discloses a grey-plum wine and its preparation method. The grey-plum wine per ton is mainly made of wild grey-plum fruits of selected plateau of 400-600kg and 52-degree pure grain high liquor of 1000kg as raw materials. The preparation method is as follows: the grey-plum is cleaned and dried by controlling water, and the grey-plum and grain wine are soaked in a soaking pot in proportion of 20-50%.Soak at room temperature for 100-150 days, prepare the wine according to the concentration of 30%-50%, prepare the wine to 36-26 degrees, filter the prepared wine and let it stand for 30-50 days, and finish the production of green plum wine through inspection and packaging.
Inspiration: Inspired by traditional Japanese architecture with Chinese elements. It want to be expressed the integration of Chinese and Japanese traditional elements in the product
Project Duration: The project started in April 2017 in Qingdao and finished in August 2017 in that place.
Operation Flow: Remove the outer ring and ribbon to open the package. The ribbon make the package portable and fixed. Hold the lower part of the wine package and use another hand to opens the box.
Patents: Patented. Patent No.CN304873180S. TSUKIJI FOOD TECHNOLOGY CO., LTD. 2017. Jurisdiction；
Patented. Patent No.CN304873440S. TSUKIJI FOOD TECHNOLOGY CO., LTD. 2017. Jurisdiction;
Patented. Patent No.CN304873593S. TSUKIJI FOOD TECHNOLOGY CO., LTD. 2017. Jurisdiction
Team Members: Design leader: Xun Piao
Designer: Xianglan Li
Designer: Shaohan Yang
Designer: Nan Zhang
Designer: Fubing Wang
Image Credits: Creator (Xun Piao / Design Leader)