银 包装 · 2020
Milk Baobab Baby Skin Care 包装设计
by Taenam
- A' Design Award 银奖 2020 in 包装
- CLIENT: Taenam H&h
- Estimated Number of Design Views: 42,273
- Verification code 04DDF2B88F · Verify this award
Colors
About Milk Baobab Baby Skin Care 包装设计
它的灵感来自主要成分的牛奶。牛奶包装类型的独特容器设计反映了产品特性，即使是初次使用的消费者也可以熟悉。此外，使用聚乙烯（PE）和橡胶（EVA）制成的材料以及柔和色彩的柔和特性来强调它是适合皮肤较弱儿童的温和产品。圆形应用于角落，以确保母婴安全。
About the A' Design Award 银奖
Milk Baobab Baby Skin Care 包装设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Milk Baobab Baby Skin Care 包装设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Milk Baobab Baby Skin Care 包装设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Press Kit
- Unique Properties
- This is a Korean baby skin care brand based on colostrum and baobab seed extract. The unique container design of the milk pack type reflects the product characteristics of Milk Baobab Baby and is designed to be familiar to even the first-time consumers. In addition, the material made of polyethylene (PE) and rubber (EVA) and the soft characteristics of pastel color are used to emphasize that it is a mild product for children with weak skin.
- Dimensions & Packaging
- wash/ lotion/ moisture lotion
Width: 64 mm Depth: 64mm Height: 210mm Volume: 500ml
soothing gel lotion/ powder lotion
Width: 64 mm Depth: 64mm Height: 145mm Volume: 500ml - Tags
- packaging, design, baby skin care, baby lotion, baby wash
- Production Technology
- The container is made of common polyethylene (PE) material and soft and flexible rubber (EVA) material is synthesized to give consumers a soft touch that matches baby skin care brands.
- Design Challenge
- The biggest challenge is to make the most visible difference among many baby brands. 'Milk Baobab Baby' goes beyond the general baby skin care container and makes a milk-packed container incorporating the brand identity. Such differentiation is one of the reasons consumers choose Milk Baobab Baby products.
- Research
- Milk Baobab Baby began with the sympathy between baby and cosmetics. The cute, multicolored container design like a toy stimulates a baby's interest. This reduces the feeling of repulsion of cosmetics and enjoys more familiar and natural skin care. The Milk Baobab Baby product, designed to point to a baby's sympathy, has a positive effect on both the baby, the parent and the brand.
- Inspiration
- The biggest inspiration for this packaging container design is the baby that uses the product. The shape, color of the container, and even the components of the product were planned and manufactured based on the characteristics of the baby in the growing stage. The milk pack container, enjoyed from early childhood, can stimulate the fun and curiosity of baby and provide a special experience. The round shape is applied to the corner for safety of baby.
- Project Duration
- The project started in August 2016 in Republic of Korea and finished in December 2017. The products are launched at online in Republic of Korea.
- Operation Flow
- This is always used around the baby. Based on these characteristics, we create the container of five different colors for each line, gradually expanding the field of vision, stimulating curiosity for babies who are starting to recognize colors, and contributing to the development of vision. At the same time, it is easy for the consumer to remember the product line and to recognize at the point of sale.
