Cells 海报 by Shenzhen Shen Wenjiao Design Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 平面、插画与视觉传达设计 Competition Category.
银平面· 2020
Cells 海报
by Shenzhen Shen Wenjiao Design Co., Ltd.
Client: Piy
A' Design Award 银奖 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #88427The Design
About Cells 海报
2017年7月19日，PIY在澳大利亚墨尔本搭建了一个小建筑，他们把它命名为"Cells”，它是由761个组件组装起来的小城堡。节点设计为手工车削的螺纹榫和直榫，不需要任何金属链接件，全程徒手即可安装。他们把这种榫卯方式总结为“东榫西卯”。你会从中找到他们的产品：随变架、书房、鞋架等，这些产品被打散重组后成为一个有机体，你可以感受到它们肆意生长的欲望。
The Recognition
About the A' Design Award 银奖
Cells 海报是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Cells 海报将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Cells 海报是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- On July 19, 2017, we built a small building in Melbourne, Australia. It is a small castle assembled of 761 components, and I named it “CELLS”. The nodes are designed as the hand-turned thread tenon and straight tenon，no metal accessories，you can be install by bare hand,which is summarized as “East Tenon & West Mortise”. You will find our products, including variable shelves, study and shoe racks, etc., all of which are broken up and reassembled into an organism. And then, you will feel their desire to grow freely.
- Dimensions & Packaging
- width 420mm x Height 594mm
- Tags
- Poster Design, Brand Design, Art Direction, Graphic Design
- Production Technology
- White Kraft Paper: Four colour offset print
- Design Challenge
- PIY is the flat furniture firm which challenges old traditions. The simplest style enables assembly to be more interesting. We re-define the relationship of furniture and citizens. Our furniture can be used for a long time and can be as durable as classical one. However, it takes some time for people to adopt this transforming of furniture.
- Research
- We have been considering how to convert bore into fun. When designing the poster, in order to deliver the ideology of PIY but not to abandon the mystery, we have tired different kinds of combination and color arrangement and choose the type with greatest visual impact.
- Inspiration
- The Dao is the underlying principle behind the creation of the myriad things. The order of the process giving rise to the myriad things began with the Dao producing a kind of generative force.
As everyone knows that CELL is the meaning of cells. We expect PIY to develop fission like cells, thus building more beautiful space for players around the world. - Project Duration
- The project started in May 2017 in Australia and China and finished in Jul 2017, used in Australian intrenational furniture fair 2017
- Operation Flow
- People can see part of Australian castle on a poster and the explosion illustration of its components, but they cannot see the castle itself. The strong visual stimulation and color arrangement attract more people to be there in person.
- Team Members
- Creative director：Wenjiao Shen
Cartographer：Wei Zhang
Cartographer：Qiyang Liang
Cartographer：Yanjiao Zhang
Designer：Meng Dunn
Designer：Yin li
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