Wen Liu and Junyi Xiao 的作品 Cong Tai Baijiu 饮品包装

设计师 Wen Liu and Junyi Xiao 的作品 Cong Tai Baijiu 饮品包装荣获了极具声望的 2020 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2020

Cong Tai Baijiu 饮品包装

设计师： Wen Liu and Junyi Xiao

客户: He Bei Han Dan Cong Tai Wine Business Co.,Ltd

包装类别A' Design Award 银奖获奖者

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验证 #88605 的获奖状态

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设计作品

关于 Cong Tai Baijiu 饮品包装

丛台白酒是一款为鼠年推出的中国白酒纪念包装设计。主体图案取自中国传统建筑的门环，寓意鼠为十二生肖之首，开启新的一年。内标将鼠的形态与钱币造型相结合，寄寓财富与吉祥之意；外圈采用放射状纹样，营造出灵动活泼的视觉效果。瓶身以陶瓷制成，呈现大理石质感，并以水转印工艺完成表面装饰。

荣誉认可

关于A' Design Award 银奖

Cong Tai Baijiu 饮品包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Cong Tai Baijiu 饮品包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Cong Tai Baijiu 饮品包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: To welcome and also to remind people of the coming year of rat in 2020, the designers hereby design a zodiac baijiu with commemorative value. Additionally, the design transfers a memorable meaning for this coming rat year.
尺寸与包装: The packaging box size is 160mm in length, 130mm in width and 320mm in height.
标签: Illustration, Craft, Zodiac Baijiu，Chinese Culture, Rat
生产技术: The material of the bottle is made of ceramic. The design uses the technology of water transfer printing.
设计挑战: The idea of changing an image of the rat as an anthropomorphic figure in the design is to break the traditional impression of the image of the rat. In this case, this image can be better accepted and spread.
研究: In order to greet the coming Chinese rat year, the designers hereby design a product packaging design with a commemorative value specially. The outcome of design style and direction is from researching and understanding the rat.
灵感: The inspiration of the main design of the product is a style of a catch on a Chinese ancient architecture door. It implies that the rat is the first zodiac that opens the door of Chinese year. Moreover the internal side of the design which blends in the form of rat and coin suggests the meaning of wealthy and auspicious. While the external side applies the radiant effect to create a lively atmosphere. The using material of the design bottle is a marble ceramic to presents Chinese characteristics.
项目周期: The project started in March 2019 and finished in April 2019 in Shenzhen.
操作流程: For better conveying Chinese traditional culture to the world completely and encouraging people to love Chinese culture in a deeper meaning.
团队成员: Designer：Wen Liu
Designer：Junyi Xiao
Designer：Huimin Gong
Designer：Weijie Kang
图片版权: Image #1: Creator Wen Liu, Cong Tai Baijiu, 2019.
Image #1: Creator Junyi Xiao, Cong Tai Baijiu, 2019.
Image #1: Creator Weijie Kang, Cong Ta Baijiui, 2019.
Image #1: Illustrator Huimin Gong, Cong Tai Baijiu, 2019.