Mi Sports Bluetooth Headset Mini 耳机包装 by Xiaomi

Mi Sports Bluetooth Headset Mini 耳机包装 by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award 铁奖 in 包装设计 Competition Category.

铁包装· 2020

Mi Sports Bluetooth Headset Mini 耳机包装

by Xiaomi

Client: Xiaomi

A' Design Award 铁奖 Winner in 包装 Category

14,642

Verified Award Winner

Verify Award Status for #89167

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Sports Bluetooth Headset Mini 耳机包装

小米运动蓝牙耳机mini是为一款运动蓝牙耳机打造的包装。包装正面仅展示两只耳塞与线控器，线缆则隐藏于内部。内部采用PET托盘固定耳机，外层以纸质外壳包覆成型。从远处看，两只耳塞如同双眼，线控器则如同嘴巴。通过增加色彩与印刷细节，每一款包装都化身为表情各异的emoji笑脸。该设计旨在以较低的生产成本吸引年轻消费者。

The Recognition

About the A' Design Award 铁奖

Mi Sports Bluetooth Headset Mini 耳机包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Mi Sports Bluetooth Headset Mini 耳机包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Mi Sports Bluetooth Headset Mini 耳机包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
Dimensions & Packaging: dimension height 79mm, Length 110mm, width 28mm
Tags: Handset, electronic, emoji, packaging, colorful
Production Technology: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Design Challenge: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Research: Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
Project Duration: The project started in April 2018 and finished in April 2019 in Beijing, China
Operation Flow: Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
Patents: Copyrights belong to Xiaomi, 2019
Team Members: Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge