Puzzle Lai Meng Tak 的作品 Macau Light Festival 2018 TVC 电视广告

设计师 Puzzle Lai Meng Tak 的作品 Macau Light Festival 2018 TVC 电视广告荣获了极具声望的 2020 A' Design Award 银奖，竞赛类别为电影、视频与动画设计。

银电影· 2020

Macau Light Festival 2018 TVC 电视广告

设计师： Puzzle Lai Meng Tak

客户: Mirage Visuals

电影类别A' Design Award 银奖获奖者

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关于 Macau Light Festival 2018 TVC 电视广告

《2018澳门光影节》电视广告是为宣传城市光影节而创作的一支电视广告片。广告将光影节呈现为一条时光隧道，以第一人称视角引导观众穿越灯光装置、三维投影映射与互动游戏。美食、建筑、文化与创意等本地元素以装置艺术的形式融入动画之中。所有镜头均在故事板中预先规划，并在拍摄前于三维软件中制作动态样片进行测试。作品将实景拍摄素材、视觉特效与动态图形有机结合。

荣誉认可

关于A' Design Award 银奖

Macau Light Festival 2018 TVC 电视广告是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Macau Light Festival 2018 TVC 电视广告将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Macau Light Festival 2018 TVC 电视广告是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
尺寸与包装: HD 1920X1080 Video
标签: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
生产技术: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
设计挑战: The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
研究: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
灵感: In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
项目周期: The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
操作流程: Video file can be operated in every video player
专利: Copyrights belong to MIRAGE VISUALS 2019
团队成员: Client：MACAO GOVERNMENT TOURISM OFFICE
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simon Ma
3D Animation: Hayden Mok@SPICY Banana, Michael Fong@SPICY Banana , River Ng@SPICY Banana , CM Lee@SPICY Banana, Wyatt Wai@SPICY Banana
2D Motion Design：吳穎儀 Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：：Joe Lei, Jason Chang