Laote Breweries 啤酒包装 by Zhangyong Hou is a highly esteemed winner of the very prestigious 2020 A' Design Award 铁奖 in 包装设计 Competition Category.
铁包装· 2020
Laote Breweries 啤酒包装
Client: Zhongshihuanmei Design
A' Design Award 铁奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #89522The Design
About Laote Breweries 啤酒包装
Laote Breweries 是一款以500毫升铝罐盛装的精酿啤酒包装设计。设计以一枚精细的徽章为核心，呈现一个酿酒世家的历史与传统。该徽章旨在传达手工精心酿造的意味，并激发人们对其风味的好奇。精酿啤酒采用小批量酿造，而非大规模工业化生产。在中国，工业啤酒随处可见，因此小批量酿造更显珍贵。罐身采用专色印刷，以确保徽章图案清晰精准。
The Recognition
About the A' Design Award 铁奖
Laote Breweries 啤酒包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Laote Breweries 啤酒包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Laote Breweries 啤酒包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it.
- Dimensions & Packaging
- 500 ml capacity can
- Tags
- zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration
- Production Technology
- Spot color printing on aluminium cans
- Research
- With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them.
- Inspiration
- Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best.
- Project Duration
- The project was launched in Dalian in May 2017 and completed in July 2017.
- Operation Flow
- With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment.
- Team Members
- zhangyong,hou
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