铂金 包装 · 2020
Bionyalux 护肤包装
- A' Design Award 铂金奖 2020 in 包装
- CLIENT: Bionyalux
- Estimated Number of Design Views: 583,896
- Verification code 3E84F3DF62 · Verify this award
Colors
About Bionyalux 护肤包装
在新的护肤产品中恢复皮肤的理念与蔗渣回收，环保和生态理念的零负担相吻合。根据30天皮肤改善治疗过程中60天食品级有限保质期的产品特性，选择30和60作为产品的视觉识别符号，并分为三个使用阶段1,2， 3已融入愿景。
About the A' Design Award 铂金奖
Bionyalux 护肤包装是 A' Design Award 铂金奖得主，这是授予真正卓越、优雅和宏伟设计的极具声望的认可。铂金奖得主是创造的奇迹，是智力创造力极限的见证，展现出其设计师无与伦比的专业精神和天才。这些设计被期待成为定义一个时代的美学、造福社会、并拓展艺术、科学、设计和技术边界的最负盛名的作品。Bionyalux 护肤包装展现出超凡脱俗的卓越水准，以其有益而宝贵的特质毫无疑问地让世界变得更美好。Bionyalux 护肤包装是一件赢得 A' Design Award 铂金奖的作品，它唤起欲望，启发人心，令人愉悦，并迸发出巨大的喜悦。
Press Kit
- Unique Properties
- The selling point is 30 Days Skin improvement care course, 60 Days food security level shelf-life remaining. Therefore, they chose 30 and 60 as the visual sign and integrate 1, 2, 3, these three skin care steps into visual identification. The bagasse was made into a round outer packing by using special technology to refine the fiber. Besides, inner packaging was designed to easy to carry and placed.
- Dimensions & Packaging
- Width 310mm x Depth 120mm x Height 100mm
- Tags
- Package，environmental protection，Skin Care，vision，design，repair，Design for the Environment
- Production Technology
- The application of bagasse in packaging is a big challenge, especially in cosmetics packaging. They have made continuous attempts and innovations from the design to the packaging to overcome the problems of extracting impurities from bagasse and pressing wire mesh on the curved wall of the outer packaging, and finally achieved success.
- Design Challenge
- In the process of packaging design and production, they have been innovated in many ways to overcome the problems of extracting impurities from bagasse and punching silk screen on the curved wall of the outer packaging, which finally succeeded.
- Research
- In the double 11 pre-sale activation this year, this product has successfully won the support and love of consumers for its environmental concept, and has become a popular brand of vitality, further improved the degree of goodwill from both new and the existing consumers.
- Inspiration
- Sugarcane is the largest raw material of sugar in China. About 50% of the bagasse fiber can be re-used after squeezing sugar. However, those bagasse was burned directly, which caused wasting of resources and environmental pollution. Therefore，BIOHYALUX decided to make some changes to recycle the bagasse into the product new packaging.
- Project Duration
- The project started in April 2018 in Beijing and finished in November 2018 in Beijing, and was exhibited in TMALL, JD and other sales platforms in November 2018.
- Operation Flow
- Only 50% of bagasse fibers can be used in paper making. If the rest can be recycled instead of being forced to treat or incinerate, it will not cause waste of resources and environmental pollution, which is of great significance to enterprises and society.
Overcoming the site, cost and other reasons, after continuous attempts in the process, they finally succeeded in the experiment, and made environmental protection product design and packaging. - Patents
- Copyrights belong to 33 and branding, 2019.
- Image Credits
- Main Image: Photographer Jing Xu, Bionyalux, 2019.
Image #1: Photographer Jing Xu, Bionyalux, 2019.
Image #2: Photographer Jing Xu, Bionyalux, 2019.
Image #3: Photographer Jing Xu, Bionyalux, 2019.
Image #4: Photographer Jing Xu, Bionyalux, 2019.
Video Credits: Photographer Jing Xu, Bionyalux, 2019.
