Flower to Flora 茶叶包装 by Wen Liu and Fang Li

Flower to Flora 茶叶包装 by Wen Liu and Fang Li is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2020

Flower to Flora 茶叶包装

by Wen Liu and Fang Li

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award 银奖 Winner in 包装 Category

28,942

Verified Award Winner

Verify Award Status for #89703

View at A' Design Award Press Release Award Badge

Colors

The Design

About Flower to Flora 茶叶包装

《花开花神》是一款为中国云南西双版纳花草茶所做的包装设计。插画将孔雀、枝叶繁茂的茶树、当地花卉以及生活在雨林中的少女融为一体，画面呈现出人与自然和谐共生的景象。插画的色彩取自西双版纳的民族服饰。外盒采用带有木纹肌理的黑色特种纸，以印刷与烫金工艺完成。包装盒尺寸为长340毫米、宽120毫米、高240毫米。

The Recognition

About the A' Design Award 银奖

Flower to Flora 茶叶包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Flower to Flora 茶叶包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Flower to Flora 茶叶包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flower to Flora is a flower tea from Xishuangbanna, Yunnan Province. The design combines the unique elements of the peacock, leafy tea tree, flower from Xishuangbanna, and the image of a girl lives in the local rainforest. The design creates a harmonious picture between human and nature. The illustration colour on the design is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration transfers the unique customs of Xishuangbanna.
Dimensions & Packaging: The outside packaging box dimension is 340mm in length, 120mm in width and 240mm in height.
Tags: Flower，Xishuangbanna，Peacock，Flower Tea, Girl
Production Technology: The design takes into considering the properties of the flower tea. Also, Xishuangbanna is a tropical rain forest area with ancient trees. Therefore the material of the outside box is made of black special paper with tree texture. The outside box uses the technique of printing and bronzing for avoiding mass-producing to go wrong.
Design Challenge: Xishuangbanna of Yunnan in China is an ethnic minority habitation area. The local culture of Xishuangbanna is very abundant. Especially the colour of the local people's clothing is various and gorgeous. Therefore I applied the colour element of the local people's clothing on my illustration. The illustration has also applied the aesthetics of modern young consumer group. It provides not only a local feature element but also a modern aesthetics effect.
Research: Tasting tea has become a life attitude in this fast-paced era. The market seems to show up endless varieties of tea. After researching and analyzing the current market, I found that most of the flower tea products on the market are applying the flower as a design element on the packaging. The application of the culture element of Xishuangbanna on my packaging design of the tea product is for producing a greatly difference from existing packaging design of tea product on the market. The application of creative ideas on my design such as using peacock and the national costume is to represent local characteristics of Xishuangbanna. I believe it will provide a strong impression for the consumer. Moreover it presents a unique local culture of Xishuangbanna in the design.
Inspiration: The peacock is a unique animal in Xishuangbanna, Yunnan, China. The residents in Yunnan regard the peacock as a mascot. I use the peacock as the main element in my design. The peacock in the design combines with the leafy tea trees, local flowers, and the image of a girl who lives in the local rainforest. The design presents a harmonious picture of human and nature.
Project Duration: The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Operation Flow: The homogenization of the flower tea on the current market is more serious. The design takes into consideration of making a difference with the existing products on the market. It creates a connotative and storytelling effect on our product. This design uses the Xishuangbanna’s elements which are peacock, tea tree, flower and girl. The idea of applying illustration on the design is to produce an easy-to-understand and impressive result. It provides a more direct and in-depth understanding of products for the consumer. I believe my design of the product will stand out among the current products on the market.
Team Members: Designer：Wen Liu
Designer：Fang Li
Designer：Weijie Kang
Image Credits: Creater Wen Liu, Flower to Flora, 2018
Creater Fang Li, Flower to Flora, 2018
Creater Weijie Kang, Flower to Flora, 2018