设计师 33 and Branding Co., Ltd. 的作品 Songhua River Rice 大米包装 荣获了极具声望的 2020 A' Design Award 银奖，竞赛类别为包装设计。
银包装· 2020
Songhua River Rice 大米包装
设计师： 33 and Branding Co., Ltd.
客户: Sourceage
包装类别A' Design Award 银奖获奖者
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关于 Songhua River Rice 大米包装
松花江大米是SOURCEAGE Food Group旗下的高端大米产品。随着中国传统节日-春节的临近，他们通过包装精美的大米产品作为送给春节礼物的顾客的礼物，因此整体设计需要呼应春节的节日气氛，彰显中国传统文化元素和吉祥的好意思。
荣誉认可
关于A' Design Award 银奖
Songhua River Rice 大米包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Songhua River Rice 大米包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Songhua River Rice 大米包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
- 尺寸与包装
- Width 210mm x Depth 40mm x Height 160mm
- 标签
- Package，China，Rice，Food，Festival，Cultural
- 生产技术
- The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
- 设计挑战
- Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
- 研究
- This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
- 灵感
- Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
- 项目周期
- The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
- 操作流程
- By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
- 专利
- Copyrights belong to 33 and branding, 2019.
- 团队成员
- Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li - 图片版权
- Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.
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