Wood and Tree 海报 by Yu Zhuang is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 平面、插画与视觉传达设计 Competition Category.

银平面· 2020

Wood and Tree 海报

by Yu Zhuang

Client: Jia Saitama

A' Design Award 银奖 Winner in 平面 Category

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Colors

The Design

About Wood and Tree 海报

《木与树》是为在日本东京举办的一场建筑研讨会创作的海报。研讨会以在现代建筑中重新运用木材这一经典材料为主题。海报采用现代图形语言，模拟经典的树木年轮图案。设计中对不同数量、粗细、曲率和色彩的线条进行了尝试，以构成整体图案。最终成果在结构上具有数理之美，同时又保留了自然的美感。海报尺寸为210毫米×297毫米，陈列于入口处，参观者可在此取阅小型宣传单。

The Recognition

About the A' Design Award 银奖

Wood and Tree 海报是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Wood and Tree 海报将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Wood and Tree 海报是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It's a poster for an architecture seminar which is called "Wood & Tree" in Tokyo, Japan. The theme is about new possibility of application of wood which is a kind of classic material on modern architecture. So modern graphic language is used to simulate classic drawing to express annual ring. The main vision is mathematical but still can feel natural beauty.
Dimensions & Packaging: Width 210mm x Height 297mm
Tags: Modern, mathematical, nature, minimal, geometric
Production Technology: Hundreds of annual ring's photo was collected as a reference. Adobe Illustrator is the main software to complete the poster.
Design Challenge: The hardest part is using mathematical graphic to simulate nature shape such as annual ring and expressing both aesthetics at the same time.
Research: The number, thickness, curvature, color, etc. of the lines have been extensively tested to express annual ring.
Inspiration: The inspiration is from annual ring. Wood is a kind of material without life. But different from other material, people can still feel vitality by the smell and texture and so on. The annual ring is the evidence which can prove it was lived as a tree. And the beautiful curve is intoxicating.
Project Duration: The project started in Aug 2018 and finished in September 2019 in Tokyo, and was exhibited in gallery of Myojyuji Saruein September 2018.
Operation Flow: It was displayed at the entrance, visiter could take the small flyers by themselves to understand the theme of the exhibition.
Team Members: Zhuang Yu
Image Credits: Image #1: illustrator Zhuang Yu, 2018.
Image #2: illustrator Zhuang Yu, 2018.
Image #3: illustrator Zhuang Yu, 2018.
Image #4: illustrator Zhuang Yu, 2018.
Image #5: illustrator Zhuang Yu, 2018.