DIY Spice Blends by Chef Heidi 社交媒体数字食谱 by Lize-Marie Swan

DIY Spice Blends by Chef Heidi 社交媒体数字食谱 by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 广告、营销与传播设计 Competition Category.

银广告· 2020

DIY Spice Blends by Chef Heidi 社交媒体数字食谱

by Lize-Marie Swan

Client: Unilever Food Solutions

A' Design Award 银奖 Winner in 广告 Category

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Verified Award Winner

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Colors

The Design

About DIY Spice Blends by Chef Heidi 社交媒体数字食谱

联合利华食品解决方案委托驻地厨师Heidi Heckmann（开普敦地区客户厨师）使用Robertsons Spice Range创建11种独特的Spice Blends食谱。作为“我们的旅程，您的发现”活动的一部分，该想法是使用这些成分创建独特的图像和设计，以进行有趣的Facebook运动。每周，厨师海蒂（Heidi）独特的香料调料都会以媒体丰富的Facebook Canvas Posts发布。这些食谱中的每一个都可以从UFS.com网站上下载iPad。

The Recognition

About the A' Design Award 银奖

DIY Spice Blends by Chef Heidi 社交媒体数字食谱是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计DIY Spice Blends by Chef Heidi 社交媒体数字食谱将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。DIY Spice Blends by Chef Heidi 社交媒体数字食谱是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew