Nissan Duck 平面广告 by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 广告、营销与传播设计 Competition Category.

铜广告· 2020

Nissan Duck 平面广告

by Lize-Marie Swan

Client: Nissan South Africa

A' Design Award 铜奖 Winner in 广告 Category

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Verified Award Winner

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Colors

The Design

About Nissan Duck 平面广告

日产汽车零部件和售后服务是日产汽车南非公司的子公司。随着11月夏季降雨的到来，日产汽车想提醒他们的顾客在这些潮湿的月份检查雨刮器的重要性。当您安装日产原装雨刮片时，可以为您和您的汽车提供一样的防雨保护，就像鸭子必须保护它们免受水侵害一样。

The Recognition

About the A' Design Award 铜奖

Nissan Duck 平面广告是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Nissan Duck 平面广告将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Nissan Duck 平面广告出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Nissan Parts and After Sales is a division of Nissan South Africa. With the summer rain coming in November, Nissan wanted to remind their customers about the importance of checking wiper blades during these wet months.
Dimensions & Packaging: A4 print advert
Tags: advertising, photoshop, illustration, Art Direction
Production Technology: This was a photoshop composite from various hires images to make up a duck
Inspiration: The idea is when you fit Nissan genuine wiper blades, you give yourself and your car the same protection from the rain as ducks have to protect them from water.
Project Duration: This print advert was published in the AA Traveller Magazine Spring
2013, back page.
Team Members: Art Director: Lize-Marie Swan
Copywriter: Melt Kruger
Account Executive: Tania Neale