Wiseman Beer 啤酒包装 by Wen Liu and Henghong Yang

Wiseman Beer 啤酒包装 by Wen Liu and Henghong Yang is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2020

Wiseman Beer 啤酒包装

by Wen Liu and Henghong Yang

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award 银奖 Winner in 包装 Category

32,000

Verified Award Winner

Verify Award Status for #91422

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wiseman Beer 啤酒包装

Wiseman Beer 是一款面向中国年轻消费群体的瓶装啤酒包装设计。瓶身采用玻璃与塑料材质,瓶盖为金属材质,标签则采用纸质。醒目的红白图形标识直接呈现于瓶身之上,大面积的红色传递出activity般的能量与热情。该包装宽230毫米、深60毫米、高60毫米。设计意图在于赋予啤酒包装现代感十足的外观,契合年轻人自由不羁、充满趣味的个性。

The Recognition

About the A' Design Award 银奖

Wiseman Beer 啤酒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Wiseman Beer 啤酒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Wiseman Beer 啤酒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
Dimensions & Packaging: The packaging size is 230mm in width, 60mm in depth and 60mm in height.
Tags: Wasa, Beer, Wiseman, Art, Red
Production Technology: The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
Design Challenge: The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
Research: The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
Inspiration: Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
Project Duration: The project started in October 2018 and finished in May 2019 in Shenzhen.
Operation Flow: The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
Team Members: Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019