314 Pi 酒标设计 by Maria Stylianaki is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2020

314 Pi 酒标设计

by Maria Stylianaki

Client: Deep Blue Design

A' Design Award 银奖 Winner in 包装 Category

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Colors

The Design

About 314 Pi 酒标设计

品尝葡萄酒是一个永无止境的过程，它会带来新的途径和不同的香气。 pi的无限顺序，无穷无尽的小数点后的无理数而不知道最后一个，这是这些不含亚硫酸盐的葡萄酒名称的灵感来源。该设计旨在将3,14葡萄酒系列的功能放在聚光灯下，而不是将它们隐藏在图片或图形中。遵循简约和简单的方法，标签仅显示了这些天然葡萄酒的真实特征，因为它们可以在酿酒师的笔记本上观察到。

The Recognition

About the A' Design Award 银奖

314 Pi 酒标设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计314 Pi 酒标设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。314 Pi 酒标设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a packaging design for a series of experimental, organic wines without sulfites. A pure, natural wine connected with a simple and authentic idea, to showcase in a very minimalistic approach only the core information linked to the product, as observed in a chemist's notes.
Dimensions & Packaging: material: glass
Label: textured matte paper
Offset printing with extra gold foil printing
Tags: 314, winelabeldesign, paterianakiswines, deepbluedesign, deepblue, packagingdesign, mariastylianaki
Production Technology: Bottle Material: Glass
Label: Textured matte paper
Offset printing with extra gold hot foil
Design Challenge: the experimental wines is a new and interesting part of enology so we had to discuss a lot with our client as to understand the benefits and the specialty of this kind of wines.
Research: Winemakers have been adding sulfur to wine for hundreds of years to help prevent it from spoiling. Sulfites are naturally occurring compounds that plants produce to protect themselves from microbial infection. In winemaking, sulfur dioxide is released during fermentation. The certain winemaker runs a strictly organic farm, and the wines with no added sulfites were a challenge for them and also for us how to approach the label design. So, simply and honestly listing the characteristics of the wine with the signature of the oenologist on the label was the key idea for the design.
Inspiration: Experimenting with the taste of wine is a never-ending process. The number 314 pi with endless digits was the inspiration for the name. Our goal was to design a label with a minimal and simple approach presenting only the characteristics of these natural wines. The label features as an Oenologist‘s notes tab while the specialty of the wine is stamped through the green colors.
Project Duration: The project started in October of 2018 in Heraklion, Greece and finished in December of 2018. The wines were in the local and European market early of 2019.
Operation Flow: The consumer may read all the characteristics of the wine on the label very fast and clear.
Patents: copyrights / Deep blue design / Maria Stylianaki
Team Members: Maria Stylianaki
Image Credits: image #1: Maria Stylianaki, 314 wine label, 2018
image #2: Maria Stylianaki, 314 wine label, 2018
image #3: Maria Stylianaki, 314 wine label, 2018
image #4: Maria Stylianaki, 314 wine label, 2018
image #5: Maria Stylianaki, 314 wine label, 2018