设计师 Alexander Cherkasov 的作品 Love&wash 包装荣获了极具声望的 2020 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2020

Love&wash 包装

设计师： Alexander Cherkasov

客户: Love&wash

包装类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #92436 的获奖状态

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设计作品

关于 Love&wash 包装

Love&wash 是一系列洗衣产品的包装设计，涵盖洗衣粉、洗衣凝露、洗衣凝珠以及去渍剂。该概念以衣物相互拥抱这一简洁的隐喻来传递关爱之情。在彩色织物专用洗衣粉的标签上，一件橙色T恤与一件牛仔衬衫相拥。标志中的字母紧紧相依，呼应了同样的理念。不同的背景色用以区分各款产品，而蓝色字体则传递出清新与纯净之感。包装采用纸板与塑料制成，并计划采用可生物降解材料。

荣誉认可

关于A' Design Award 银奖

Love&wash 包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Love&wash 包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Love&wash 包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
尺寸与包装: This packaging is planned to be based on biodegradable materials.
标签: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
生产技术: This packages are made of the following materials: cardboard, plastic.
设计挑战: It was necessary to stick to one main idea and filter out all unnecessary options.
研究: There was carried an analysis of the market for Laundry products and analysis of target audience.
灵感: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
项目周期: The project was prepared for several month at the beginning of 2019 in Moscow
操作流程: Consumers will feel love and care in this concept.
团队成员: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin