金 包装 · 2020
Nudus 零食
- A' Design Award 金奖 2020 in 包装
- CLIENT: Depot Creative
- Estimated Number of Design Views: 41,759
- Verification code 0E45AE30EB · Verify this award
Colors
About Nudus 零食
初创公司的包装展示了这些健康的果蔬片赤裸裸的善良理念和俏皮的幽默。它们的不同之处在于，它们是由水果和蔬菜片制成，风干，不添加任何任何东西——因此“裸露”。概念。尽管对于健康零食市场而言，黑色是一种大胆且非传统的选择，但该机构选择这种颜色是为了展示产品的活力，并赋予其额外的货架吸引力。照片拍摄了风干前后的产品，说明水果与自然一样好。
About the A' Design Award 金奖
Nudus 零食是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Nudus 零食将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Nudus 零食激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
Press Kit
- Unique Properties
- Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged. - Dimensions & Packaging
- Size: 12.5cm wide by17cm high
- Tags
- Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
- Production Technology
- The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
- Design Challenge
- Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
- Research
- It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
- Inspiration
- Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
- Project Duration
- From concept through to finished art: May 2018-December 2018
Launched in to market March 2019 - Operation Flow
- This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
- Image Credits
- Photography: Andy Lewis
