Xarin 葡萄酒标签 by Albert Fedchenko is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2020

Xarin 葡萄酒标签

by Albert Fedchenko

Client: AA Winery

A' Design Award 银奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #92992

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xarin 葡萄酒标签

Xarin是为一系列农庄葡萄酒打造的标签系列。每枚标签尺寸为30×135毫米，将别具一格的几何造型与简洁的版式相结合。其外形取自酒精计以及用于葡萄酒陈酿的高身橡木桶，并顺应瓶身的弧线贴合。标签采用带纹理的特种纸，以柔版印刷工艺配合凸起的光油上光完成。礼盒尺寸为100×330毫米，以木材制成。设计旨在让包装在销售终端琳琅满目的葡萄酒标签中脱颖而出，易于被消费者注意到。

The Recognition

About the A' Design Award 银奖

Xarin 葡萄酒标签是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Xarin 葡萄酒标签将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Xarin 葡萄酒标签是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main objective was to highlight arin packaging among the variety of labels at points of sale.Therefore, the label has an unique geometry and maximally concise design.
Dimensions & Packaging: label 30 x 135 / box 100 x 330
Tags: Label, Wine, Glass bottle, laconicism, Farm product, eco
Production Technology: Textured paper, flexo printing, volume glossy varnish. Gift wrap "Reserve" is made from wood. Now we are working on manufacturing from plastic with a wooden texture.
Design Challenge: The most difficult thing was to rub through the morning after the tasting. We enjoyed the process. We accompanied the project from ideas to physical implementation in the printing office.
Research: The awesome result. The design object is very contrasted in a row of motley shelve with wine bottles. We are very proud of the work that’s been completed and the result.
Inspiration: To get such inspiration, we went to the winery and tasted the product for a long time. :)
Seriously, the geometry was removed from the alcohol meter and vertically elongated barrels for aging of wine. Which looks very harmoniously with the bends of the bottle. In all the other, a great deal of experience with packaging and materials helped.
Project Duration: January 16/2019 - March 07/2019
Operation Flow: The main objective was to highlight arin packaging among the variety of labels at points of sale. Therefore, the label has a unique geometry and the most concise design.
Team Members: Albert Fedchenko