Hloipnee 香薰蜡烛包装 by Zi Huai Shen is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2020

Hloipnee 香薰蜡烛包装

by Zi Huai Shen

Client: Hloipnee

A' Design Award 银奖 Winner in 包装 Category

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The Design

About Hloipnee 香薰蜡烛包装

Hloipnee 是一个香薰蜡烛品牌的包装设计。包装由玻璃瓶、吊牌、包装纸带与纸浆模塑外盒组成。瓶身尺寸为100×100×80毫米，外盒尺寸为115×110×110毫米。统一的视觉系统将整个系列串联起来，同时使每款产品的特征依然清晰可辨。共用的视觉系统还降低了印刷成本，减少了库存方面的问题。标志将光点与字母相结合。该设计体现了对产品品质的专注以及对环境的关怀。

The Recognition

About the A' Design Award 银奖

Hloipnee 香薰蜡烛包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Hloipnee 香薰蜡烛包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Hloipnee 香薰蜡烛包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In designing English name of the brand, Zi Huai Shen combines line of Celine, the English name of the establisher, which represents the initial thought of the establisher and hope which symbolizes the hope, and then creates the brand name of Hloipnee.
Dimensions & Packaging: bottle 100*100*80 mm box 115*110*110 mm
Tags: Taiwan Design, Packaging Design, Brand Identity, Retail Brand Design
Production Technology: Bottle, Tag, Wrap, Glass Bottle, Pulp Carton
Design Challenge: Retaining unified brand recognition and the systemization of the series allows the products' features to become clear. At the same time, it saves printing costs and solves the problem of inventory.
Inspiration: Fusion is a process of melting, combining and then integrating in one. It is a belief of the establisher of Hloipnee that combines the insistence on the product and care for the environment.
Project Duration: The project started in June 2017 in Tainan Taiwan.
Operation Flow: It not only embodies the insistence of the founder on the initial intention of the brand, but also upholds the creation of products of high quality and with care of environment to accompany consumers. It also represents the determination of Hloipnee on positive and caring environment in the future. The identification logo combining light spots and letters symbolizes that the light of spirit leads the brand forward, and let consumers enjoy the products that have perfect fragrance tastes and purify spirit leading to relax.
Patents: Copyrights belong to SUMP DESIGN / HLOIPNEE
Team Members: Creative Director : Zi Huai Shen
Image Credits: Photographer Yu Hsuan Liu/ , Designer Zi Huai Shen, 2018