Fruit Bites 干果包装 by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2020

Fruit Bites 干果包装

by Nour Shourbagy

Client: Fruit Bites

A' Design Award 铜奖 Winner in 包装 Category

20,878

Verified Award Winner

Verify Award Status for #93428

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fruit Bites 干果包装

对您的孩子来说，有什么比无营养的无罪零食更好？水果叮咬包装设计旨在鼓励孩子改变零食习惯，选择吃天然的干果而不是垃圾零食。目的是使每个父母都有权改变他/她的孩子的零食模式。面临的挑战是设计能够反映出水果益处的角色，孩子们可以很容易地理解它们并认为它们与健康有益。芒果在皮肤健康中起主要作用。香蕉可帮助您保持正常视力。苹果有益于您的记忆力和专注力。

The Recognition

About the A' Design Award 铜奖

Fruit Bites 干果包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Fruit Bites 干果包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Fruit Bites 干果包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Dimensions & Packaging: Width 90 mm x 45 Depth x Height 140 mm
Tags: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Production Technology: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Design Challenge: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Research: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Inspiration: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Project Duration: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Operation Flow: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.