Tea and Pastry 礼品包装 by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 包装设计 Competition Category.
银包装· 2020
Tea and Pastry 礼品包装
by Weiquan Long
Client: Guangzhou zhengdian advertising co. LTD
A' Design Award 银奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #93966The Design
About Tea and Pastry 礼品包装
《茶与点》是为中秋佳节打造的礼品包装套装。一套包装内含两个礼盒,分别盛放红茶与苏式酥饼。表面版式简约素雅,水墨描绘出茶山意境,细腻线条勾勒出酥饼轮廓,拓印与墨韵相融,平添几分清雅气韵。包装选用牛皮纸材质。设计取意于陶罐藏茶的传统,寓意人与人之间历久弥新的情谊,旨在以薄礼传递真挚友情。
The Recognition
About the A' Design Award 银奖
Tea and Pastry 礼品包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Tea and Pastry 礼品包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Tea and Pastry 礼品包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
- Dimensions & Packaging
- The bag：282mmX110mmX300mm
The box：270mmX268mmX102 - Tags
- Mid-Autumn festival, tea, cake，friendship
- Production Technology
- Kraft paper,
- Design Challenge
- In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
- Research
- The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
- Inspiration
- Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers. - Project Duration
- Guangzhou, China, 2017
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