Poznan Marathon Medal 宣传动画 by Artmask Group

Poznan Marathon Medal 宣传动画 by Artmask Group is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 电影、视频与动画设计 Competition Category.

银电影· 2020

Poznan Marathon Medal 宣传动画

by Artmask Group

Client: PKO Poznań Marathon

A' Design Award 银奖 Winner in 电影 Category

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Verified Award Winner

Verify Award Status for #94314

探索更多 Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Poznan Marathon Medal 宣传动画

《波兹南马拉松奖牌》是一部为展示第二十届PKO波兹南马拉松奖牌而创作的宣传动画。动画呈现出细小的元素逐渐汇聚、组合成完整奖牌的过程,每一个元素都象征着马拉松历史中的一年。奖牌挂带上印有历届赛事的历史照片,并按时间顺序依次排列。奖牌尺寸为80×80×7毫米,以钢与银铸造而成。该动画以4K分辨率制作,旨在吸引更多跑者报名参加这场周年纪念赛事。

The Recognition

About the A' Design Award 银奖

Poznan Marathon Medal 宣传动画是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Poznan Marathon Medal 宣传动画将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Poznan Marathon Medal 宣传动画是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The original idea of presenting medals for the competitors of the 20 PKO Poznan Marathon. The animation was to encourage registration for the jubilee marathon and run 42.195 km to win a medal.
Dimensions & Packaging: medal dimensions: 80mm x 7mm x 80mm. Medal cast in steel and silver.
Video Presentation Resolution: 4K
Tags: animation, medal, poznan marathon, 3d animation
Production Technology: Houdini
Adobe After effects
Adobe Premiere
3d Studio MAX
Photoshop
Design Challenge: The most difficult part of the project is to create a unique animation scenario presenting the ideas of the medal design and the 20 years of the Poznan Marathon placed in it. In addition, a short time for implementation from the script to the finished animation.
Research: Based on attempts to present the medal in the form of animations started in 2018, we have found that presenting both the medal and the T-shirt for Marathon in the new form of professional Animation that all runners are waiting for positively increases the number of runners. After presenting the Animation with a medal and a T-shirt, the number of people registered in the marathon increased over 15%.
Inspiration: The idea to create the animation and design of the medal was 20 years of the history of the Poznan Marathon. The small elements that make up the medal symbolize each year. The medal's lanyard is printed with historical photos from all marathon editions arranged in chronological order.
Project Duration: The project started in August 2019 and finished in September 2019 in Poznan.
Operation Flow: A new way of presenting a marathon medal.
Team Members: Mateusz Kowalski
Wojciech Czub
Image Credits: Image #1: Creator Mateusz Kowalski, front-view, 2019. Image #2: Creator Mateusz Kowalski, rear-view, 2019. Image #3: Creator Wojciech Czub, full-view, 2019. Image #4: Creator Mateusz Kowalski, realisation, 2019. Image #5: Creator Mateusz Kowalski, lanyards, 2019.
Video Creadits: Creator Mateusz Kowalski, medal-animation, 2019