Pah Ji Hue 茶叶包装 by Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 包装设计 Competition Category.
银包装· 2020
Pah Ji Hue 茶叶包装
by Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching
Client: PAH JI HUE' International Co;Ltd
A' Design Award 银奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #94468The Design
About Pah Ji Hue 茶叶包装
「Pah Ji Hue」是为台湾经典茶与台湾水果茶所打造的系列包装。圆形铁罐用于盛装搭配果干的水果茶,罐顶以造型设计呈现凸起的弧面;纸盒则用于盛装经典茶款,表面搭配都会风格的简约插画;木盒可将两种产品类型合而为一,亦可作为收纳盒再利用。所有包装皆采用平版印刷,于表面叠加不同的印刷层次。整个系列以沉静而简约的方式,呈现品茗的雅致意境。
The Recognition
About the A' Design Award 银奖
Pah Ji Hue 茶叶包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Pah Ji Hue 茶叶包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Pah Ji Hue 茶叶包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With tea culture as the brand core, PAH JI HUE' augments cultural and creative tea products. The combination of Taiwan fruit tea and classic dried fruit creates the mellow and smooth taste, echoing with image of rounded can. Meanwhile, the simple and elegant illustration outlines the urban design style. The wooden box is adopted to share products of the two, realizing the effective integrated design and expansion of gift.
- Dimensions & Packaging
- Wooden Box. 144mm x 280mm x 80mm
Paper Box. 104mm x 63mm x 130mm
Iron Box. diameter 125mm x height 60mm - Tags
- Taiwan tea, Taiwan fruit tea, Tea package, Creative tasting tea, Tea gift series, Urban design
- Production Technology
- Offset print for packages, both iron and paper box. The top of iron box is convex via modeling. Different printing layers on the surfaces of the packages.
- Design Challenge
- 1. Broken the original concept of tasting tea.
2. The wooden box could fix two different types of the tea products. And it also could be regarded as storage box. - Research
- We went to tea plantation that PAH JI HUE' owned in the middle of Taiwan. In Nantou, we observed the process of tea making and tried to link with the visual package. We use the concept about drip coffee and original fruit flavor to transfer the form of package. From inside to outside, we would like to let buyer taste Taiwan tea in different way.
- Inspiration
- Different from the images of youth in the past, this series return to the essence of PAH JI HUE' in tea making. The professional and steady-going brand image is strengthened via brands of Taiwan classic tea and Taiwan fruit tea products.
- Project Duration
- The package project started in March 2018 in Taiwan and finished in September 2019 in Taiwan.
- Operation Flow
- Classic Taiwan Tea takes hand-brewed tea as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
- Patents
- Copyrights belong to PAH JI HUE' International Co;Ltd
- Team Members
- General Director. Chung-Yuan Kuo
Designer. Wei-Jen Huang
Project Manager. An-Hui Ching
Illustrator. Sweet Core
Copyright. Ling Lin
Photographer. Yao Yang & Chih-Tan Lin
Film Editor. Jason Wong - Image Credits
- Image #1: Photographer Chih-Tan Lin, Creator Wei-Jen Huang, 2019
Image #2: Photographer Yao Yang, Illustrator Sweet Core, Creator Wei-Jen Huang, 2018
Image #3: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #4: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #5: Photographer Chih-Tan Lin, Illustrator Sweet Core, Creator Wei-Jen Huang, 2019
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