Jiu Ming Tang 白酒包装 by Qi-Jun Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2020

Jiu Ming Tang 白酒包装

by Qi-Jun Wang

Client: Wang Qi-jun

A' Design Award 银奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #96128

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiu Ming Tang 白酒包装

酒茗堂是一款与端午节相关的中国白酒礼品包装设计。外盒采用环保纸材，以热压工艺成型。红色封签寓意中国传统的吉祥祝福。撕开封签，礼盒如卷轴般徐徐展开，赋予开启过程以互动趣味。素雅的外表面与内部色彩绚丽的节庆插画形成鲜明对比，营造出强烈的视觉冲击力。该设计将传统节日元素融入现代包装之中，以强化文化认同感。

The Recognition

About the A' Design Award 银奖

Jiu Ming Tang 白酒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Jiu Ming Tang 白酒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Jiu Ming Tang 白酒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
Dimensions & Packaging: Packing:Height 32cm,Width:22.5cm,Length:8 cm，bottle:Diameter 7cm,Height26cm。
Tags: Bottle type design,Packing design,Earthenware, Knight-errant
Production Technology: The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
Design Challenge: The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
Research: The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
Inspiration: During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
Project Duration: The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
Operation Flow: They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
Team Members: Design Director:Wang Qijun
Design Assistant:Yi Xin, Liu Han