Taste Buds Travel Taiwan 伴手礼 by Pin Shuan Chen

Taste Buds Travel Taiwan 伴手礼 by Pin Shuan Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2020

Taste Buds Travel Taiwan 伴手礼

by Pin Shuan Chen

Client: Stella's Taiwan Inc

A' Design Award 铜奖 Winner in 包装 Category

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Colors

The Design

About Taste Buds Travel Taiwan 伴手礼

这款台湾饼干伴手礼包装设计不仅呈现了满载台湾风味的美味饼干，更融入了独特的设计理念。包装盒面采用台湾国花梅花窗花图案，并配有四款印有不同台湾花砖纹样的纸质杯垫，这些纹样由招牌饼干的特色食材元素组成，进一步突显盒内饼干的独特风味。让游客能够将台湾的美好记忆与文化带回家乡，与家人朋友共同分享。

The Recognition

About the A' Design Award 铜奖

Taste Buds Travel Taiwan 伴手礼是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Taste Buds Travel Taiwan 伴手礼将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Taste Buds Travel Taiwan 伴手礼出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Taste Buds Travel Taiwan Souvenir is a gift for tourists, let them bring the joy and the memories back home to share with their family and friends. Not just cookie but also a gift which the Taiwanese tiles style paper coasters contain inside the box, it also can tell the flavor of the cookie with description at the back.
Dimensions & Packaging: Width 190 mm x Depth 190 mm x Height 40 mm
Tags: Taiwan souvenir, Taiwan Tiles, Cookie Package, Coaster, Plum Blossom
Production Technology: Photoshop
Illustrator
Design Challenge: The hardest part of this project is finding a way to let the coaster stay still while moving the package. After different testing, we use the paper of the box to make a foothold for the coaster.
Research: In the beginning, I search the element that represents Taiwan, and I found out Taiwanese Tile is starting to shine in different ways. So, I went to the Chiayi Museum of Old Taiwan Tiles to do some research about the layout and design of it. On the other hand, Contact with the Print Factory to discuss the package, we try lots of mockups, to present the user experience of opening this package. Finally, come up with this idea, cutting four plum blossom shape window to seeing a little part on the outside box, and when open can foud out four coasters and the cookie inside.
Inspiration: Tourists often buy souvenirs when they are traveling, things that are for using or for eating are the main choice. Therefore, having these two combining together might be a perfect souvenir for tourists.
The package is for Taiwanese flavor cookie, using Taiwanese national flower plum blossom window cut as the cover, that lets tourists bring memories and Taiwanese culture home to share with families and friends. There are also 4 paper coasters with different Taiwanese tile patterns composed of signature cookie ingredients to emphasize the flavor of cookies inside the box.
Project Duration: The project started in November 2018 in Taiwan and finished in October 2019 in Taiwan, and was lunch at Feds Xinyi A13 AUNT STELLA in Taiwan in December 2019.
Operation Flow: Open the Box and you will see 4 paper coasters with different Taiwanese tile patterns design which emphasize the flavor of cookies inside the box. And could enjoy the cookie with a cup of tea putting on the top of the paper coaster.
Patents: Copyrights belong to AUNT STELLA, 2019.
Image Credits: Image#1 Photographer Chia Wei Liao, Illustrator Pin Shuan Chen, Creator Pin Shuan Chen, Taste Buds Travel Taiwan, 2019.
Image#2 Photographer Chia Wei Liao, Illustrator Pin Shuan Chen, Creator Pin Shuan Chen, Taste Buds Travel Taiwan, 2019.
Image#3 Photographer Chia Wei Liao, Illustrator Pin Shuan Chen, Creator Pin Shuan Chen, Taste Buds Travel Taiwan, 2019.
Image#4 Photographer Chia Wei Liao, Illustrator Pin Shuan Chen, Creator Pin Shuan Chen, Taste Buds Travel Taiwan, 2019.