金 平面 · 2021
Madame Butterfly 海报系列
- A' Design Award 金奖 2021 in 平面
- CLIENT: Liudmila Shurygina
- Estimated Number of Design Views: 49,813
- Verification code AADA40CB74 · Verify this award
Colors
About Madame Butterfly 海报系列
《蝴蝶夫人》是一组歌剧海报。每幅海报都以一位歌唱女性的标志性肖像为主体,她既是歌剧情节的核心人物,也是激情的象征。该系列涵盖《蝴蝶夫人》《托斯卡》《诺尔玛》等歌剧,映射出剧本中女性悲剧性且依附性的命运。每一幅构图都呈现终幕场景,即故事的高潮时刻。设计汲取极简造型、富有表现力的绘画笔触以及孟菲斯风格,运用纯净开放的色彩与强烈的对比。海报以A1尺寸印制于卡纸之上。
About the A' Design Award 金奖
Madame Butterfly 海报系列是 A' Design Award 金奖得主,这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作,反映出其设计师的天才、智慧与才干。预计Madame Butterfly 海报系列将成为一项备受赞誉、引领潮流、气势恢宏的发明,带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目,极大地造福并拓展艺术、科学、设计和技术的边界。Madame Butterfly 海报系列激起强烈的渴望,唤起激情,鼓励创造力,令我们着迷。
Press Kit
- Unique Properties
- The series of opera posters was designed with idea to put iconic portrait of singing/shouting woman as a symbol of passion and main figure in opera plot. It is also about to show the tragic and dependent role of a woman in libretto of such operas as Madame Butterfly, Tosca or Norma. In the form of iconic interpretation. On all posters the composition represents the final scene - culmination moment of the opera story.
- Dimensions & Packaging
- The posters are normally printed in A1 size, 594 x 841 mm. They are printed on high quality carton paper, 275g. The ideal production of the posters is using silk screen technique. Also these posters are produced for street poster displays with the size 1185 x 1750mm.
- Tags
- poster, graphics, design, opera, sound, composition, constructivism, memphis, style
- Production Technology
- The posters were created by designer with Adobe Illustrator software.
- Design Challenge
- The challenge in this project was to find an icon which can illustrate the tragic opera plot.
- Research
- Research was based on exploring the avant-guard style and also the latest trends in contemporary visual language. Also iconology and expressionism were the topics for research.
- Inspiration
- Designer was inspired with the portraits of Malevich due to the minimalist iconic shapes and the painting of Munch "The Scream" due to the open emotional expression. Also the big sourse of inspiration was Memphis style - open colours, contrast, simple shapes.
- Project Duration
- The project has started a year ago. Location: Amsterdam
- Operation Flow
- The posters are designed as for print production as for digital.
They are designed for the city displays, as a part of the concert identity for the brochures and banners. But also for the website and digital promo campaign.
The posters can also be transformed into animated graphics for the city displays.