设计师 Kenarkose Creative 的作品 Tualcom 徽标和品牌标识荣获了极具声望的 2020 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2020

Tualcom 徽标和品牌标识

设计师： Kenarkose Creative

客户: Tualcom

平面类别A' Design Award 铜奖获奖者

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关于 Tualcom 徽标和品牌标识

Tualcom的徽标是受与公司运营领域有关的射频波启发的，它只是将Tual的字母连接起来。因此，徽标不仅强调公司名称，而且还涉及其运营领域。品牌围绕水平的红色条纹和垂直的蓝色条纹构想，以实现连续性和沟通感。由此产生的图形语言和视觉系统可立即与广大受众进行紧凑而有效的交流。

荣誉认可

关于A' Design Award 铜奖

Tualcom 徽标和品牌标识是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Tualcom 徽标和品牌标识将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Tualcom 徽标和品牌标识出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: In this project, the main objective was to reflect the company values into a powerful logomark and branding. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The COM of the TUALCOM comes from the word, communication. In order to answer the request of the client to put an emphasis on the word TUAL, the remaining part of the company name is consciously eliminated from the logomark but implicitly projected through one continuous red band. The branding is shaped around the same idea of horizontal red stripes that are coupled with vertical blue ones.
尺寸与包装: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. A comprehensive brand identity guidelines manual was prepared in order to prevent the misproduction of any item. These guidelines help employees to easily grasp both the visual language and the core company values of Tualcom. Therefore, the resulting visual representation creates coherency with noticeability that allows the audience to easily communicate with the brand.
标签: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
生产技术: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior office space.
设计挑战: The client was hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. In order to balance out the powerful change in the logo, the previous color combination was preserved and replaced with a better calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.
研究: Starting the project, an extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The outcome of this research revealed that the existing logo was generic, and it was easily being mixed up with other similar logos by the audience. The branding system was also lacking. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective. The visual system was to be built not only for the industry related audience but also for the ones who are unfamiliar to the field.
灵感: Tualcom operates in the fields of communication and RF Technologies. The main company objective stands out to develop and produce compact, efficient and general purpose or application specific communication and RF systems, subsystems and modules. The main motive was to reflect these core values in the visual identity of the brand. The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.
项目周期: The project started in October 2018 and finished in February 2019 in Ankara.
操作流程: A brand identity guidelines manual was provided to the client in order to create a consistent visual language across all digital and printed media. The coupling of vertical blue stripes with a horizontal red band sets off a coherent visual link that immediately interacts with the audience and makes them recognize Tualcom without even seeing the logo.
团队成员: Gizem Akdağ
Merve Okçu
Haktan Aksu
Pelin Bilgin
图片版权: All visual materials were designed and produced by Kenarköşe Creative.