Route 海报 by Adao Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.
铜平面· 2020
Route 海报
by Adao Liu
Client: Personal Project
A' Design Award 铜奖 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #97908The Design
About Route 海报
《Route》是一件作为学校字体设计课题创作的海报作品。设计师在城市中展开实地调研,记录真实的字母形态,最终选取在一辆厢式货车上发现的优雅手写体作为灵感来源。马克笔在光滑表面上留下的双重笔触,构成了海报的主要视觉语言。作品名称"Route"(路线)既指向那张在行驶的车中拍摄的灵感照片,也呼应了那些让人联想到车轮辙印的双线条。最终的海报传达出运动感与方向感。
The Recognition
About the A' Design Award 铜奖
Route 海报是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Route 海报将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Route 海报出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a school typography project. After conducting field research exploring authentic typefaces in the city, the elegant handwritten font on a van was chosen as the inspiration. The double stroke left by markers on the glossy surface is the main visual language in the design.
- Inspiration
- The project was named as “Route” partially because the inspiration photo was shot from an Uber, and also the double lines may remind people of the ruts left by wheels. This concept is applied in the final poster design.
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