HuangRan 葡萄酒包装

设计师： Lynn Tsang

客户: Lynn Tsang

包装类别A' Design Award 铜奖获奖者

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验证 #98044 的获奖状态

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设计作品

关于 HuangRan 葡萄酒包装

"恍然"是一系列中国米酒的包装设计。设计呈现了中国古代神话中的四方守护神：青龙、白虎、朱雀与玄武。拟人化的插画手法与中国戏曲元素相融合，赋予四神形象时尚新颖的面貌，旨在吸引年轻消费群体。四支酒瓶分别代表一位神兽，四神印制于礼盒内部，各据一方。礼盒采用天地盖结构，并以镂空处理增强层次感与空间深度。

荣誉认可

关于A' Design Award 铜奖

HuangRan 葡萄酒包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计HuangRan 葡萄酒包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。HuangRan 葡萄酒包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
尺寸与包装: The outer box:220mm x 160mm x 160mm
标签: Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
生产技术: Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
设计挑战: There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
研究: Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
灵感: Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
项目周期: The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
操作流程: The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
团队成员: Design Director:Lynn Tsang
Designer:Sha Shen