设计师 Tomohira Kodama 的作品 Nissan Skyline 宣传册 荣获了极具声望的 2020 A' Design Award 金奖，竞赛类别为广告、营销与传播设计。
金广告· 2020
Nissan Skyline 宣传册
设计师： Tomohira Kodama
客户: Nissan
广告类别A' Design Award 金奖获奖者
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关于 Nissan Skyline 宣传册
日产Skyline宣传册专为这款始于1957年的高端运动型轿车打造。62年来，Skyline持续为日本客户提供卓越车型，每一代都采用了当时最先进的技术。最新车型搭载ProPILOT 2.0高级驾驶辅助系统。宣传册传递出单一而明确的讯息——驾驶的乐趣。视觉画面与标题文案共同呈现了该车在高速公路与蜿蜒山路上的驾驶性能。整体概念与版面设计保持简洁直接。
荣誉认可
关于A' Design Award 金奖
Nissan Skyline 宣传册是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Nissan Skyline 宣传册将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Nissan Skyline 宣传册激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
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- 独特属性
- The legendary Skyline, first introduced in 1957, is a premium sport sedan representing Nissan and has been admired by many Japanese customers for 62 years. Successive Skylines have evolved by adopting the most advanced technology at the time consistently.
And now the all-new Skyline equipped with ProPILOT 2.0, the world’s first advanced driver-assistance systems hits the streets. It is an evolved model exploring fun to drive in the new era. - 灵感
- Skyline is a vehicle you can enjoy sports driving, which is a core value unchanged since the first-generation was unveiled.
With such a perspective, a concept for brochures is very simple. It is just to deliver the message of fun to drive.
Skyline’s driving performance on the expressway is superior even if it is a winding road. The most advanced technologies make its performance much more comfortable. We simply focused to deliver this message with the visual and headline copies.
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