Mitsubishi eK X (Cross) 宣传册 by Tomohira Kodama

Mitsubishi eK X (Cross) 宣传册 by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 广告、营销与传播设计 Competition Category.

银广告· 2020

Mitsubishi eK X (Cross) 宣传册

by Tomohira Kodama

Client: Mistubishi Motors

A' Design Award 银奖 Winner in 广告 Category

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Verified Award Winner

Verify Award Status for #98866

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mitsubishi eK X (Cross) 宣传册

三菱eK X是为一款跨界轻型车打造的宣传册。该宣传册将这款车型呈现为兼具SUV气质、动感造型与低油耗表现的紧凑车型。版面设计延续了指导该车外观设计的"Cute Beast(可爱猛兽)"概念,以黄与黑的大胆撞色组合,令人一见难忘。各项功能与性能特点均以清晰有序的方式加以呈现。该宣传册旨在打动那些乐于尝试新鲜事物的顾客。

The Recognition

About the A' Design Award 银奖

Mitsubishi eK X (Cross) 宣传册是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Mitsubishi eK X (Cross) 宣传册将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Mitsubishi eK X (Cross) 宣传册是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely.
Inspiration: Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.

Read the Press Release