设计师 Yu Chen 的作品 Project Yellow 品牌推广荣获了极具声望的 2020 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2020

Project Yellow 品牌推广

设计师： Yu Chen

客户: Hubei University of Technology

平面类别A' Design Award 银奖获奖者

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关于 Project Yellow 品牌推广

Yellow Project是一个综合性的艺术项目，构建了“万物皆黄”的视觉概念。根据主要愿景，将在各个城市制作大型户外展示架，同时生产一系列文化创意作品。作为视觉IP，“黄色计划”具有引人注目的视觉图像和充满活力的配色方案，形成了统一的关键视觉，使人们难以忘怀。适用于大规模的在线和离线促销以及视觉衍生产品的输出，这是一个独特的设计项目。

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关于A' Design Award 银奖

Project Yellow 品牌推广是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Project Yellow 品牌推广将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Project Yellow 品牌推广是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

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由设计师提供的致谢、团队成员及技术详情。

独特属性: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
尺寸与包装: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
标签: Yellow, IP, Creative, Visual, Media
生产技术: Sculpture, 3D model, 3D printing, photography, spot color printing.
设计挑战: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
研究: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
灵感: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
项目周期: The project began in September 2019 and was completed in January 2020.
操作流程: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
专利: Yu Chen
团队成员: Yu Chen
图片版权: Yu Chen