设计师 Zesion Design 的作品 Lu One 标识导视系统荣获了极具声望的 2020 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2020

Lu One 标识导视系统

设计师： Zesion Design

客户: Zesion Design

平面类别A' Design Award 银奖获奖者

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关于 Lu One 标识导视系统

Lu One 是为中国安徽庐州一处位于森林公园内的高端别墅住区所设计的标识导视系统。导向标识将地图功能与指向功能合二为一，减少了落地标识的数量，节省了材料。半透明棕色树脂面板与金属板相结合，使标识在白天映照周边景致，夜晚则由 LED 灯光点亮。色彩与材质与建筑及景观保持统一。楼栋号与单元号沿用 Lu One 标志的字形设计，以实现视觉上的一致性。

荣誉认可

关于A' Design Award 银奖

Lu One 标识导视系统是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Lu One 标识导视系统将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Lu One 标识导视系统是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: This is a signage system designed for the "Lu One" high-end villa residence. The villa is located in Luzhou (Anhui, China) and is known as "a villa in the forest". The Wayfinding Signage combines map and pointing functions to reduce the number of landing signs. The overall color and material are unified and integrated into the architectural landscape. The font design of the building number and the door number uses the design style of the "Lu One"logo, enhancing the overall consistency.
尺寸与包装: The corner wall signage ：3256(w)*1160(h)*400(d),Metal；
Vehicle signage：460(w)*2000(h)*135(d), Translucent ECO resin plates+Metal;
The wayfinding signage：400(w)*1900(h)*100(d),Translucent ECO resin plates+Metal;
Building No Sign :800(w)*500(h)*60(d),Translucent ECO resin plates+Metal;
Unit No. design Sign:175(w)*400(h)*30(d) ,Metal.
标签: Signage, Way finding, VI, Logo, graphics
生产技术: The Wayfinding Signage use translucent brown ECO resin plates + metal plates. The transparent plate reflects the surrounding scenery during the day, achieving the effect of invisibility. The content of the sign information is made of metal, which is clearly visible. The semi-transparent resin plate will map LED lights at night, making the signboard very eye-catching at night.Unit entrance sign: Inlaid in the stone of the view wall. The signboard will not appear too deliberately and integrate with the landscape.
设计挑战: 1.Production of glass brick for main entrance
The glass brick of 240×50 and 120×50 modules are used to make the main entrance sign，
In order to prevent the logo from being deformed, a total of more than 10 combinations were typeset and calculated.
2. Selection of translucent environmentally friendly resin
In order to uniformly illuminate a box of about 1 square, we used 4 1W LED light sources, and conducted many experiments using the characteristics of translucent resin plate material.
研究: According to the survey, customers aged 30-40 and 50 above are the main customers of our residence. These two categories of people have the same tags: uniqueness, tagging, face, ritual sense, unique aesthetics, security, and privacy.
They have common needs: they pay attention to the internal environment of the community, prefer a large area of the yard, value the greening level of the community, require high-end tree species, and have high requirements for the shape and quality of landmarks.
灵感: The name of the project refers the ancient poem a pot of wine between flowers,half of the flower field in front of the Lu, "Lu" stands for Luzhou, and is the another name of Hefei, Anhui. "Lu One" is a meaning of leading human settlements in Anhui. The design abandons the decoration details, and presents a low profile and luxurious beauty through the change of the shape and the texture of the material itself, together with the appropriate light and shadow embellishment.
项目周期: The project was commissioned in Shanghai in July 2019. After understanding the entire forest park project, it was completed and installed in Hefei in October 2019.
操作流程: 1. A unified design language is used for the font design of the entire set of sign systems, and the simple lines echo the modern design style of the building itself.2. The wayfinding signage on the road are on the landscape grille. The shape of the Logo follows the landscape grille, and combined with the landscape wall to form a 180-degree visible form sign.3. The wayfinding signage combine the map function and the pointing function to reduce the number of landing signs and save materials.
团队成员: Lisa Zhou
Jian Chan