Holiday Gift Set 礼盒包装 by Salvita Bingelyte

Holiday Gift Set 礼盒包装 by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2020

Holiday Gift Set 礼盒包装

by Salvita Bingelyte

Client: Salvita Design

A' Design Award 银奖 Winner in 包装 Category

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Verified Award Winner
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Colors

The Design

About Holiday Gift Set 礼盒包装

《节日礼盒》是一套节日消费类礼品的包装设计。礼盒内含80克巧克力棒、40克草本茶包、200克天然蜂蜜以及140克肉桂香氛蜡烛。插画灵感源自立陶宛大地女神泽米娜（Zemyna），在此被描绘为一位身着运动鞋、佩戴耳机的现代女性形象。女神飘逸的白色长发令人联想到皑皑白雪与熟悉的节庆意象。柔和的自然色调呼应了产品原料的质感。包装采用胶印、柔版印刷与数码印刷相结合的工艺完成。

The Recognition

About the A' Design Award 银奖

Holiday Gift Set 礼盒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Holiday Gift Set 礼盒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Holiday Gift Set 礼盒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)