Hak Hi Kong 客嘻港-永安漁港服務設計 by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong 客嘻港-永安漁港服務設計 by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 平面、插画与视觉传达设计 Competition Category.

银平面· 2020

Hak Hi Kong 客嘻港-永安漁港服務設計

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

A' Design Award 银奖 Winner in 平面 Category

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The Design

About Hak Hi Kong 客嘻港-永安漁港服務設計

永安漁港為全台灣唯一的客家漁港，有特別的海客文化，但在體驗上卻和其他的漁港並無分別。因此幫其建立全新的品牌形象，創造屬於海客文化的視覺形象、建立屬於的識別系統、重新定義遊憩方式，創造一對新吉祥物帶領遊客逛漁港、體驗園區，並重新創造體驗活動，以一日遊及半日遊的方案來讓遊客體驗重新規劃過後的永安漁港，讓漁港不只能吃新鮮海鮮還有DIY能玩！並且希望來遊玩的客人能在不知不覺中，除了血緣之外都成為客家人！

The Recognition

About the A' Design Award 银奖

Hak Hi Kong 客嘻港-永安漁港服務設計是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Hak Hi Kong 客嘻港-永安漁港服務設計将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Hak Hi Kong 客嘻港-永安漁港服務設計是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang