Strange 海报系列 by Danyang Ma is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.

铜平面· 2020

Strange 海报系列

by Danyang Ma

Client: Pratt Institute

A' Design Award 铜奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #99331

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Colors

The Design

About Strange 海报系列

Strange专为2019年举行的普拉特学院（Pratt Institute）部门展览而设计，讨论了单口喜剧中幽默处境与观众可获得的不同视角之间的关系。脱口秀喜剧揭示了一个生动的例子，说明在集体身份中如何看待违规行为。该项目基于定量和定性研究。该活动激发了交叉视角，并因合作转变而发生了社会变化。

The Recognition

About the A' Design Award 铜奖

Strange 海报系列是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Strange 海报系列将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Strange 海报系列出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Strange is designed for a departmental exhibition Pratt Institute held in 2019, discussing the relationship between humorous situation in a stand-up comedy and the different perspective audiences can get. Stand-up comedy has revealed a vivid instance of how violations are perceived differently among collective identities. This project is based on quantitative and qualitative research. The campaign provokes intersectional perspectives and undergoing social changes driven by shifts in collaboration.
Dimensions & Packaging: 279mm x 431mm
Tags: Poster, Diagram, Infographic
Inspiration: I used the mathematical concept of XYZ axis, associated with the factors of 'time', 'emotion', and 'violation', to create a diagram visual style for the poster.
Project Duration: The project started in March 2019 in Brooklyn and finished in April 2019 in Brooklyn.
Team Members: Independent

Read the Press Release