Be Er Xiang Twelve Constellations 瓜子包装设计 by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations 瓜子包装设计 by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2020

Be Er Xiang Twelve Constellations 瓜子包装设计

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

A' Design Award 铜奖 Winner in 包装 Category

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The Design

About Be Er Xiang Twelve Constellations 瓜子包装设计

「贝尔香十二星座」是为一个新品牌打造的瓜子包装设计。容器采用马口铁材质并内置塑料内袋，图形以四色印刷工艺呈现。每个包装直径100毫米，高150毫米。插画将十二星座与向日葵元素相融合。之所以选择星座主题，是因为它在年轻人群体中广为熟知。此设计旨在赋予新品牌鲜明独特的视觉形象，并吸引年轻消费者。

The Recognition

About the A' Design Award 铜奖

Be Er Xiang Twelve Constellations 瓜子包装设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Be Er Xiang Twelve Constellations 瓜子包装设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Be Er Xiang Twelve Constellations 瓜子包装设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019