Garden 精油包装 by RRD Lab 2064 is a highly esteemed winner of the very prestigious 2020 A' Design Award 铁奖 in 包装设计 Competition Category.
铁包装· 2020
Garden 精油包装
by RRD Lab 2064
Client: RRD Lab 2064
A' Design Award 铁奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #99532The Design
About Garden 精油包装
《花园》是一款植物精油的包装设计。其结构将盒体与立体弹起机关相结合，这种工艺通常见于互动立体书。当包装被打开时，座椅随之升起，花园舞台背景徐徐展开，还有一位随之摆动的芭蕾舞者形象。这一场景将开启包装的动作转化为一场短暂的演出，而非单纯的操作。包装采用可降解植物纤维纸制成。立体弹起结构丰富了内部空间层次，并呼应了产品的花园主题。整体尺寸为290 x 150 x 86毫米。
The Recognition
About the A' Design Award 铁奖
Garden 精油包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Garden 精油包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Garden 精油包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- “Garden” include two identity, “pop-up” and “packaging”, “pop-up” is a kind of interaction book, when this concept be used in packaging, chairs will stand up during the opening, and with stage background, that makes the packaging more than a box
- Dimensions & Packaging
- Size 290*150*86 mm
- Tags
- Essential oil, Degradable, Pop-up
- Production Technology
- Packaging uses degradable plant fiber paper, enrich interior space with pop-up structure and create a more story-like feeling base on product positioning
- Inspiration
- As a packaging of plant essential oils, garden style is one of the best setting for it, and an interactive design such as a ballet stage will give customers a better user experience
- Project Duration
- The project started in July 2019 in China and finished in December 2019
- Operation Flow
- Combined with a swinging ballerina, garden stage, chairs erected during the opening process, open the packaging will be an interesting experience.
- Patents
- Copyrights belong to RR Donnelley, 2020.
- Team Members
- Designer: Chen Yueying, Zhan Zhupeng
Design Engineer: Chen Huifeng, Tang Wenjin
Design Coordinator: Hu Zhangxian - Image Credits
- RRD Lab 2064
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