Wild Cook Advertising 海报 by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising 海报 by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 A' Design Award 铁奖 in 广告、营销与传播设计 Competition Category.

铁广告· 2020

Wild Cook Advertising 海报

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

A' Design Award 铁奖 Winner in 广告 Category

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Verified Award Winner

Verify Award Status for #99688

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wild Cook Advertising 海报

广告是展示产品最重要的部分之一。为了能够展示设计，设计师应该了解设计的主要方面，并以艺术的方式展示它，他们必须专注于其最重要的特征。所展示的设计是产品的广告海报从自然材料到食物的顺畅燃烧产生的吸烟气味，这就是设计师坚持要展示自然材料燃烧和冒烟的原因。设计师的意图是激发他们对广告的好奇心。

The Recognition

About the A' Design Award 铁奖

Wild Cook Advertising 海报是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Wild Cook Advertising 海报将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Wild Cook Advertising 海报因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad