Use What Moves You Umkhankaso Wangaphandle by Pancho Gonzalez and Cristian Chavez

Use What Moves You Umkhankaso Wangaphandle by Pancho Gonzalez and Cristian Chavez is a highly esteemed winner of the very prestigious 2020 Umklomelo Wensimbi we-A' Design Award in Ukukhangisa Competition Category.

InsimbiUkukhangisa· 2020

Use What Moves You Umkhankaso Wangaphandle

by Pancho Gonzalez and Cristian Chavez

Client: Inbrax

Umklomelo Wensimbi we-A' Design Award Winner in Ukukhangisa Category

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Colors

The Design

About Use What Moves You Umkhankaso Wangaphandle

Lo mklamo, usebenzisa izimo ezintathu zansuku zonke zabantu abasebenzisa indlela ehamba ngaphansi eya e-dairio, udlulisela indlela abantu abavame ukuyisebenzisa ngayo imikhiqizo ababengayithenga esitolo sezikhumbuzo esingaphansi komhlaba. Lo mklamo umema ukusebenzisa imikhiqizo ye-metro (izikibha, izinkomishi, amabhodlela, amathoyizi, njll.) nsuku zonke, ukuzisebenzisa nganoma yisiphi isikhathi sosuku nanoma yisiphi isimo. Isibonelo, komunye wemiklamo ethulwe, owesifazane ubonakala egqoke ihembe lesitimela esingaphansi kwe-plaza, ezolile futhi ejabule. Idizayini izama ukumema labo abayibonayo ukuthi bahlanganise imikhiqizo yesitimela esihamba ngaphansi komhlaba njengemfashini entsha.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Use What Moves You Umkhankaso Wangaphandle iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Use What Moves You Umkhankaso Wangaphandle ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Use What Moves You Umkhankaso Wangaphandle iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Like the London Underground that has its own souvenir shop, the Santiago de Chile Metro launches Bazar Metro, the official store where all people from Santiago can find Metro products such as: t-shirts, mugs, bottles, cups, among many others.
Dimensions & Packaging: OOH inside the subway.
Production Technology: Photography, Illustrator & Photoshop
Inspiration: Every day, millions of Santiaguinos use the Santiago Metro to get to their destination, that is, they use the Metro every day and taking the verb to use was an invitation to all those Santiaguinos to use the Metro literally, I mean who use a Metro bottle, a shirt or a mug. Everything under the concept Use It.
Team Members: Cristián Chávez
Jorge Fajardo
Neil Arce
Pancho González

Read the Press Release