Inspiration Iwebhusayithi ngu-WenYuan Chen and Ze Hao

Umdwebo Inspiration Iwebhusayithi ngu-WenYuan Chen and Ze Hao ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Iwebhu.

IgolideIwebhu· 2021

Inspiration Iwebhusayithi

ngu WenYuan Chen and Ze Hao

Iklayenti: Zippo

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Iwebhu

92,498

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#117306

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Inspiration Iwebhusayithi

I-Inspiration yiwebhusayithi eyakhelwe uphawu lomkhiqizo iZippo. Le webhusayithi yethula uphawu lomkhiqizo ngobunikazi obusha bokubukwayo kanye nesikhombimsebenzisi esisebenzisanayo. Izithombe eziguqukayo zinikeza amakhasi isimo sokubukwayo esingesovivinyo. Kusetshenziswa indikimba emnyama kuwo wonke umumo ukuze kusekelwe ulwazi lokubuka olungaguquki. Ukwakhiwa kokusebenzisana kwakhiwe ngobuchwepheshe besikhombimsebenzisi obuthuthukayo ukuze kugcinwe izivakashi zibambekile. Inhloso ukuvula ingxoxo nabathengi kanye nokuveza isiko lophawu lomkhiqizo ngendlela yesimanje.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Inspiration Iwebhusayithi iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Inspiration Iwebhusayithi ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Inspiration Iwebhusayithi idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.

They used the new brand visual and edgy interaction UI to show brand experience
Izilinganiso Nokupakisha: UI UX technology and website construction
Amathegi: Z-era, Fashion
Ubuchwepheshe Bokukhiqiza: Using progressive UI technology to realize
Inselele Yokudweba: The team received a lot of database and found it hard to sort out
Ucwaningo: To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance
Ugqozi: ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
Ubude Bephrojekthi: Shanghai 2020.11-2021.2
Ukuhamba Kokusebenza: To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
Amapathenti: "Trademark (Year) Trademark Holder."
Amalungu Eqembu: Wenyuan Chen and Ze Hao
Amakhredithi Ezithombe: ZIPPO NO.347274