Igolide Iwebhu · 2020
Macy’s Website Iwebhusayithi Ye-E-Commerce
- Umklomelo Wegolide we-A' Design Award 2020 in Iwebhu
- CLIENT: Macy's
- Estimated Number of Design Views: 87,206
- Verification code 8DBCEF0B91 · Verify this award
Colors
About Macy’s Website Iwebhusayithi Ye-E-Commerce
Iwebhusayithi ka-Macy's iyiplathifomu ye-e-commerce evumela amakhasimende ukuthi athenge imikhiqizo ka-Macy's ku-inthanethi. Iwebhusayithi yaklanywa kabusha ngo-2019 njengempendulo eqondile yezimpendulo zamakhasimende, okwaholela kumklamo ohlanzekile, olula futhi ogqugquzelwe yimfashini. Isakhiwo sayo sithatha ugqozi kwabezindaba bemfashini kanye nemikhiqizo yobuchwepheshe yabathengi, futhi sihlose ukuhlukanisa u-Macy's kubathengisi abaqhudelana naye. Kwasetshenziswa ubuchwepheshe besimanje bewebhu obuzivumelanisa nezimo, ngakho-ke isayithi lingabukwa kumakhompyutha aphathekayo, kumathebulethi nakumaselula ahlakaniphile. Ucwaningo lolwazi lomsebenzisi lwaqondisa ukuklanywa kabusha, okuhlanganisa izinhlolovo, izingxoxo kanye nokuhlolwa kokusebenziseka.
About the Umklomelo Wegolide we-A' Design Award
Macy’s Website Iwebhusayithi Ye-E-Commerce iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Macy’s Website Iwebhusayithi Ye-E-Commerce ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Macy’s Website Iwebhusayithi Ye-E-Commerce idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.
Press Kit
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Image Credits
- Images courtesy of Macys.
