Don't Lose Your Biculutural Primary Function: Umkhankaso Wezikhangiso Ohlanganisiwe by Yingbo Qiao

Don't Lose Your Biculutural Primary Function: Umkhankaso Wezikhangiso Ohlanganisiwe by Yingbo Qiao is a highly esteemed winner of the very prestigious 2021 Umklomelo Wesiliva we-A' Design Award in Ukukhangisa Competition Category.

IsilivaUkukhangisa· 2021

Don't Lose Your Biculutural Primary Function: Umkhankaso Wezikhangiso Ohlanganisiwe

by Yingbo Qiao

Client: Sparrow Creative Lab

Umklomelo Wesiliva we-A' Design Award Winner in Ukukhangisa Category

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The Design

About Don't Lose Your Biculutural Primary Function: Umkhankaso Wezikhangiso Ohlanganisiwe

Book Text: U-Don't Lose Your Bicultural ngumkhankaso wezikhangiso ohlanganisiwe owenzelwe insizakalo yesiteshi sethelevishini yezinhlanga. Umkhankaso uhlanganisa amaphosta ayisishiyagalombili, futhi isihloko ngasinye sibhalwe ngolimi oluhlukile: isiPutukezi, isiShayina, isi-Arabhu, isiRashiya, isiJapane, isiFulentshi, isiTaliyane nesiHindi. Imibono esetshenziswayo isebenzisa i-pixel art futhi yakhelwe eduze kwephethini yokuhlolwa kwethelevishini, okubhekisela emzuzwini wokulahleka. Amasimboli amazwe abambe iqhaza ahlanganiswe ukudala isithombe esihlangene nesihlukahlukene. Inhloso ukukhuthaza imiphakathi yabokufika ukuba bagcine izilimi zabo kanye nefa labo.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Don't Lose Your Biculutural Primary Function: Umkhankaso Wezikhangiso Ohlanganisiwe iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Don't Lose Your Biculutural Primary Function: Umkhankaso Wezikhangiso Ohlanganisiwe ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Don't Lose Your Biculutural Primary Function: Umkhankaso Wezikhangiso Ohlanganisiwe iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Dimensions & Packaging: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Tags: Culture diversity, Ethnic Channel, Culture integration,
Production Technology: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Design Challenge: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Research: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Inspiration: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Project Duration: The project started in November 2020 in San Francisco and finished in January 202.
Operation Flow: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Team Members: Yingbo Qiao
Image Credits: Illustration/Creative Director: Yingbo Qiao