Out Here It's Dew Umkhankaso Wokukhangisa by PepsiCo Design and Innovation

Out Here It's Dew Umkhankaso Wokukhangisa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Umklomelo Webhulonzi we-A' Design Award in Ukukhangisa Competition Category.

IbhulonziUkukhangisa· 2021

Out Here It's Dew Umkhankaso Wokukhangisa

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Umklomelo Webhulonzi we-A' Design Award Winner in Ukukhangisa Category

20,520

Verified Award Winner

Verify Award Status for #119164

View at A' Design Award Press Release Award Badge

Colors

The Design

About Out Here It's Dew Umkhankaso Wokukhangisa

Umbhalo Wencwadi: Out Here It's Dew ngumkhankaso wokukhangisa owakhelwe uhlobo lomphunga wesiphuzo esinamagwebu, ohlose ukufinyelela abantu abathanda imisebenzi yangaphandle esifundeni saseMidwest e-United States. Lo mkhankaso ukhuthaza abantu ukuthi bajabulele lesi siphuzo ngenkathi bezingela, bedoba, begibela izikebhe kanye nokuhamba ngezinyawo ehlathini. Umkhankaso waqala ngomnikelo obuyisela amashumi amabili amadola ukusiza ekukhokheleni amalayisensi okuzingela nokudoba ka-2020. Umkhiqizo wezithombe wakha uhlu olukhulu lwezithombe ezisetshenziselwa amabhange okuthengisa, ama-social media, kanye nokukhangisa ngaphandle kwezindlu. Kwakhethwa indawo eyodwa ukuveza isikhathi sasentwasahlobo esiqalayo, ihlobo, kanye nekwindla konke kolunye ushutu.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Out Here It's Dew Umkhankaso Wokukhangisa iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Out Here It's Dew Umkhankaso Wokukhangisa ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Out Here It's Dew Umkhankaso Wokukhangisa iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
Inspiration: Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
Team Members: PepsiCo Design & Innovation

Read the Press Release