Full Moon Isikhangiso Sezinkundla Zokuxhumana by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 Umklomelo Wesiliva we-A' Design Award in Ukukhangisa Competition Category.
IsilivaUkukhangisa· 2021
Full Moon Isikhangiso Sezinkundla Zokuxhumana
Client: Rothco, part of Accenture Interactive
Umklomelo Wesiliva we-A' Design Award Winner in Ukukhangisa Category
- 33,432
- Verified Award Winner
- Verify Award Status for #122999
The Design
About Full Moon Isikhangiso Sezinkundla Zokuxhumana
I-Full Moon isikhangiso sezinkundla zokuxhumana esadalelwa i-Guinness. Umbukiso washicilelwa kuma-feed nakuma-story e-Facebook nase-Instagram ngobusuku bukaHalloween ngonyaka we-2020, lapho inyanga eluhlaza engavamile yayibonakala emhlabeni wonke. Isithombe senziwa ngokususa amaphutha kanye nokucwiywa kwezithombe ku-Adobe Photoshop. Izinkomba zenyanga ezisezingeni eliphakeme, izithombe zomkhiqizo kanye nezimo zobubende bikabhiya kwahlanganiswa ngezingqimba ukuze kwakheke isithombe esisodwa. Inhloso kwakuwukujoyina ingxoxo yomhlaba wonke ngoxhumano olulula phakathi kwenyanga kanye nengilazi kabhiya.
The Recognition
About the Umklomelo Wesiliva we-A' Design Award
Full Moon Isikhangiso Sezinkundla Zokuxhumana iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Full Moon Isikhangiso Sezinkundla Zokuxhumana ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Full Moon Isikhangiso Sezinkundla Zokuxhumana iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Dimensions & Packaging
- Facebook & Instagram feed/stories.
- Tags
- beer, Guinness, halloween, moon, Ireland
- Production Technology
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Design Challenge
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Research
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Inspiration
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Project Duration
- The project was developed in October 2020 in Dublin, Ireland.
- Operation Flow
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours. - Team Members
- Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
