I Love You From Afar Ezenhlalo by Alvaro Gonzalez and Renato Galecio

I Love You From Afar Ezenhlalo by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 Umklomelo Webhulonzi we-A' Design Award in Ukukhangisa Competition Category.

IbhulonziUkukhangisa· 2021

I Love You From Afar Ezenhlalo

by Alvaro Gonzalez and Renato Galecio

Client: Inbrax

Umklomelo Webhulonzi we-A' Design Award Winner in Ukukhangisa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About I Love You From Afar Ezenhlalo

Ekuqaleni kobhubhane, lapho wonke umuntu evalelwe ekhaya eChile, zonke izitolo ze-Miniso zazivalile, futhi ukuze kuqhutshekwe nesibopho kubabukeli bayo, kwadalwa umkhankaso othi "Ngiyakuthanda Ngisemude", owenziwa ngo-100% ku-intanethi unikeza izinkulungwane zemibono zokujabulisa abathengi ngesikhathi bevalelwe ekhaya.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

I Love You From Afar Ezenhlalo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. I Love You From Afar Ezenhlalo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. I Love You From Afar Ezenhlalo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensions & Packaging: Stories, Posts, Carrousels
Tags: Inbrax, Miniso, Chile, I Love You From Afar
Production Technology: Social Media, Vectorial Illustrations, Illustrator
Design Challenge: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Research: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiration: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Project Duration: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patents: Miniso, Inbrax
Team Members: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Image Credits: Miniso, Inbrax