Enjoy Happy Food Umklamo Wesevisi ngu-Ting-Han Chen

Umdwebo Enjoy Happy Food Umklamo Wesevisi ngu-Ting-Han Chen ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Inkonzo.

IsilivaInkonzo· 2022

Enjoy Happy Food Umklamo Wesevisi

ngu Ting-Han Chen

Iklayenti: Play Design Lab

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Inkonzo

1,205,029

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#131529

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Enjoy Happy Food Umklamo Wesevisi

Lo msebenzi wokuklama ubonisa indlela yokuguqula umthengisi wezinhlanzi ovamile abe uhlobo lwesimanje lwe-e-commerce lwezenhlalo njengempendulo kulo bhubhane, kanye nokuvala igebe phakathi kokuthenga ezimakethe zezinhlanzi okujwayelekile kanye nempilo yokuthenga nge-inthanethi. Ibhrendi isekelwe kubuchwepheshe beminyaka engama-40 yezokudoba yabathengisi, indlela evamile yemakethe yokusebenzelana nomphakathi kwamakhasimende, futhi ithatha ama-oda ngokwezifiso avela kumakhasimende ngomugqa (uhlelo lokusebenza lomphakathi olusetshenziswa kakhulu e-Taiwan) ukuletha okusha, nsuku zonke. izinhlanzi zasolwandle ezibanjwe kanye nezindlela zokupheka ezinconyiwe.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Enjoy Happy Food Umklamo Wesevisi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Enjoy Happy Food Umklamo Wesevisi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Enjoy Happy Food Umklamo Wesevisi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: In this project, a traditional fish vendor is transformed into a modern social e-commerce brand–Enjoy Happy Food, as a demonstration in response to the above-mentioned issues. The brand roots in the vendor’s 40-year traditional fisheries professionalism, traditional market’s way of high customer engagement, and takes customization orders from customers via LINE (a most used social app with coverage over 95 percent of Taiwan's population) to deliver daily caught fresh sea fish with recommended cooking recipes.
Izilinganiso Nokupakisha: Service workflow redesign; Brand visual identity: logo, business card, apron, van, posters, brochure, web app, gift box, etc.; Vacuum Package Design (total 6 types: from 265 mm x 170 mm to 442 mm x 320 mm), Aluminum Foll Pocket, 310 mm x 345 mm, Isothermic Bag #1, 290 mm x 290 mm x 220 mm, Isothermic Bag #2, 300 mm x 300 mm, Cardboard Box, 345 mm x 285 mm x 225 mm, Sticker System (incl. Quality Assurance Series, Greeting Series, and Product Labeling Series). Website Design and digital marketing design, and LINE ChatBot UI/UX design.
Amathegi: fish vendor, fish market, fisheries, service design, rebranding, brand design, brand identity, service redesign
Ubuchwepheshe Bokukhiqiza: field experiences, interviews, requirement analysis, co-ideation workshop, experience journey mapping
Inselele Yokudweba: To change people’s behaviors takes time. Thus, the design is kept as simple as possible. Based on the revision of the service workflow for relevant stakeholders within the vendor’s supply chain, new tools (e.g., the sticker system for instant packaging) are introduced. This project also makes use of the social app (i.e. LINE) that had already created a social shopping culture in Taiwanese everyday living, to turn traditional fish vendor’s customers to online shoppers, and attract new online customers who didn’t shop at the traditional fish market to connect with the traditional fish vendor.
Ucwaningo: Unlike most chain or online markets that sell stocked frozen fish, many Taiwanese people favor traditional fish market for their freshest daily caught fish, professional knowledge in fish, and the close interaction between vendors and customers. After the outbreak of COVID-19, people stop visiting traditional fish market and more and more people shop online for fresh food. Under such circumstances, how can traditional fish vendors still bring freshest, daily caught fish to existing customers, and transform into a social e-commerce brand and reach new customers?
Ugqozi: Though Taiwan is an island surrounded by sea, many Taiwanese people lack understanding and knowledge about the edible sea fish living around them. Fish knowledge remains among fish vendors. As food traceability and safety are getting more awareness among Taiwanese people, how to bridge traditional fish vendor's professionalism with modern Taiwanese lifestyle based on the shared appeal for fresh and healthy food? As the epidemic has severely affected traditional fish market, is it possible to turn such a crisis into an opportunity for digital transformation for traditional fish vendors?
Ubude Bephrojekthi: The project started on Jan 2021 in Tamshui township, New Taipei City, and is keeping on revising service designs according to feedback from customers’ experiences.
Ukuhamba Kokusebenza: The brand owner goes to the fishing port in person before the crack of dawn to handpick the freshest fish. Then, the fish are processed according to customers’ upfront needs and delivered to customers’ homes at designated times to ensure that customers can enjoy the freshest, freshly caught sea fish. The owner maintains high customer engagement on social platform (i.e., LINE) by sharing fishery news, fish knowledge, cooking recipes, and environmental protection issues with customers.
Amalungu Eqembu: Design: Ting-Han Chen